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Google considers a number of factors alongside citation directories when deciding whether to display your business listing to someone who has searched for the products or services you offer. One of the things they take into account is the proximity of your business to the location of the search. www.utmpacer.com Google My Business is the fastest-growing reviews site and offers the added bonus of better local rankings for high scoring businesses. There are countless other channels you can use too, including Facebook, Feefo and Trustpilot to name but a few